When it comes to shopping everyone wants the most value for their money. The idea is to pay as little as possible and receive as much in return. Savvy buyers know that low prices do not necessarily translate into the most value for your dollar. Something that seems like a phenomenal deal could turn into a nightmare. Buyers can find themselves saddled with poor quality products or poor customer service.
Girl Talk at Wired Magazine Rave Awards on April 27, 2007 in San Francisco, CA.
Buyers looking for cheap magazine subscriptions are particularly vulnerable. Magazine circulation figures (the number of people who subscribe combined with a number of magazines purchased at the newsstand) have been steadily declining over the years. The growing number of magazine salesman and retailers is a factor in combination with declining sales has created an environment of intense competition for customer dollars. Sellers competing for a shrinking pool of consumer expenditures for magazine subscriptions have resulted in prices at an all time low.
Unfortunately, little profit margins have led some magazine subscription sellers list a low price just to fool the search for other ways to raise the subscription fee. While there are great deals to be found for cheap magazine subscriptions, customers should look for these common tricks used to raise subscription fees by dishonest retailers.
Added Shipping Costs
If the magazine sellers have added the shipping cost to the total price of a magazine subscription, beware. Publishers ship magazines to customers free of charge, and shipping costs included. When magazine sales agents make the payment to the publisher, they do not pay additional shipping charges. Additional charges are an attempt to increase the price of the magazine when trying to make the added cost appear legitimate.
Automatic Updates
Although the initial subscription price may be low customers may find themselves paying retail the next year when their credit card is charged automatically, often without their knowledge. Sellers, interested in repeat business can use deceptive practices in securing customers. Automatic updates may be buried in the company's terms of service and after you make a purchase from them, you have automatically agreed to the terms of service.
Such companies can also offer repair language to make it seem like the added convenience for you, so you do not have to worry about missing your favorite magazine. This does not take into account that you might not want to continue receiving subscription after the initial period expires. It is important to read all the information provided and to request information that is not readily available. Magazine sellers must disclose automatic renewal to customers.
Processing Costs
While charging a processing fee for each magazine or order placed in not technically wrong, customers who want to buy cheap magazine subscriptions must add the cost to see if there really had no savings after these so-called processing fees.
For example, a subscription to Wired Magazine may be advertised for $ 1.99 per year. Once a customer tries to buy the Wired Magazine subscription they find that to accept the price of $ 1.99 per year, they must pay a small $ 7.99 processing fee. The reason for the fees vary from seller to seller. It may be referred to as a membership fee, and to be completely honest hiding behind the guise of charity. Wired Magazine Subscriptions will cost $ 10 in total, the same price publishers of Wired, Conde Nast requires sellers to charge for a subscription.
Ultimately consumers are not saving any money at all, but have been lured by the thought of buying a subscription that seems very cheap. Here is a situation where customers would be wise to find out all the information before making a purchase.
Trick used by some unusual company. Investigating a company's reputation before making a purchase can give potential customers the size of added comfort. If typing the company name into the search engine displays a number of complaints, or if checking with the Better Business Bureau produces a list of unresolved complaints customers would be better served to take their business elsewhere.
Customers should contact the seller with any questions they may have about the price or other problems relating to the sale of the magazine they are interested in. A good practice will record all customer service related correspondence, including all emails, faxes, etc. as well as the names associated with a customer service representative. Just in case the search for cheap magazine subscriptions are not successful, consumers will have some way to get a refund in the end.
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